How to make optimum use of Facebook Live Video for your business

How to Make Optimum use of Facebook Live Video for your business

The reason for social platforms like Meerkat and Periscope’s success is the live video streaming feature. And it is also true enough as if you compare videos to bread, do you like your bread to be fresh or do you like to devour it after it has gone stale. In the same fashion live videos are gaining much more popularity mainly for its fresh content that can be accessed immediately as compared to filmed videos. Facebook has cashed in on this live video streaming feature and have introduced this feature for its users.

How to make optimum use of Facebook Live Video for your business

This new and improved feature from Facebook is extremely engaging and entertaining for its users on a personal level but it can reach new heights if used for making your business more profitable. Live videos have a certain appeal to them as it turns a live video into an experience for its viewers which give them the feeling of actually being in the place of filming the video in real time. According to the statistics the attraction of the users towards the live streaming feature of Facebook it is highly advisable for your business to join the bandwagon.

Following are some ways you can go about doing so.

Let us have a look into them..

1) Live brand experience for your audiences

I know every business has uploaded pictures and videos as well as texts describing their products on their websites but they do not deliver the desired effect however much high technology has been applied. With the help of the live video streaming feature of Facebook you can give away a live experience of the products if you have a store front. Take them on a live tour through your store and answer questions as and when they appear on your screen.

2) Live hosting of webinar and other important events

If you have an online business you have to know the capacity of a webinar. With the help of Facebook live streaming feature all of your marketing as well as execution of the webinar can be done with the help of the Facebook tools. Webinars as we know are extremely complicated to be organized but with Facebook you will not have to leave the social networking platform. Also you can save and share the video of the webinar or other important events on your timeline for later views. You can also mark the engagement of your viewers with the help of the emojis they send.

3) Live interviews as well as Q&A sessions

Live interviews as well as Q&A sessions give a sense of authenticity to the whole video as these are not scripted and hence the viewers are more drawn towards them. Also in the live question and answer sessions you can directly answer the questions from the user of your products which is again preferred by the viewers. This also helps you get a great feedback on your customers like and dislikes as well as their preferences.

4) Live classes online

This is the best form of interaction you can have with your regular clients as well as prospective ones. This depends on the product or service that you are selling. For example,  if you are a musical instrument seller, you can organize live classes to teach them on the use of their preferred instrument. Or if you are a blogger you can provide information about his field of expertise. Basically, one point should always be remembered, audiences love whatever information they can get about a particular topic and if it comes free all the better.

5) Live product launch

Product launches are very important for any business as it is the introductory stage for your brand new product. But they are also kind of exclusive with what only the rich and famous from your niche being invited to the launch. With the live streaming from Facebook you can include all your steady clients as well an increase their faith and loyalty to your brand.

6) Give your employees and leaders their 15 minutes of fame

The basic strength of your organization is your workforce. You can use the facebook live videos to give them their 15 minutes of fame by broadcasting them on the live feed and making them feel special in this way.

7) Live customer service

Customer service is an essential part of every business. A client should have a place to place to reach in case of redressing his issues with your products and services or even with the company. Using the live streaming option from Facebook you can connect with your customers in real time and address any issues and solve them instantly.

Live streaming video is the next big thing and here to stay. Use these tips and make some changes according to your business and watch the engagement of your viewers score a new high.

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About the author

Akash Shankar

Hi, I'm Akash Shankar, an Inspiring Blogger & Digital Marketing Trainer. This blog is dedicated to helping people learn about digital marketing. Contact me or learn more from this blog.

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